Project Description

Keep America Beautiful

Helen Lowman is the president and CEO of Keep America Beautiful, an organization that has been around for 65 years and is well known for its iconic PSAs about litter and pollution. Helen learned at an early age the importance of recycling, so it’s natural for her to be leading an organization dedicated to the cause of waste reduction. Keep America Beautiful, originally started by companies to combat litter, has expanded its operation to include education about proper recycling techniques and the beautification of America. It has 630 affiliates across the U.S. and 5 million volunteers. Keep America Beautiful utilizes social, private, and public organizations to accomplish its goal of reducing America’s garbage output in a consumer culture.